Core Team
A professional, experienced brand communications team delivering services to international standards.
Silvia Chan
Founder & General Manager
Professional Background
With 16 years of experience in media and communications, I have a proven track record of delivering results for top-tier clients. Prior to founding my own team, I held key roles at leading publicly listed PR firms, including XuanYa Group and Inseec Group. Since 2015, I have specialized in providing public relations services for Hong Kong Disneyland. With deep expertise in China's domestic media landscape and a robust network of media contacts, I excel at crafting tailored communication strategies that drive success in the Mainland China market.
Served Clients
Core Responsibilities
Define and execute the company's strategic direction
Developing and executing company strategy
Build and maintain key customer and media relationships
Building key client and media relationships
Recruit, train, and manage the senior leadership team
Recruiting and managing senior leadership
Maintain media relations and develop and implement PR strategies.
Developing and implementing PR strategies
Alvin Zou
Media Relations Manager
Professional Background
8 years of experience in the communications industry, with extensive expertise in media relations and deep familiarity with China's media landscape. Skilled in building and maintaining strong media relationships, facilitating effective media communication, organizing media events, and generating positive press coverage for clients.
Core Responsibilities
Tailor media strategies to each event
Tailor media strategies for each campaign
Build, maintain, and expand relationships with various media outlets.
Expanding relationships with media outlets
Plan, organize, and execute various media events
Plan and execute media events
Monitor news coverage and media feedback to evaluate PR campaign effectiveness.
Monitor coverage and evaluate PR effectiveness
Rachael Rao
Content Creative Manager
Professional Background
8 years of experience in communication planning, specializing in copywriting and content strategy. I serve clients primarily in cultural tourism, fast-moving consumer goods (FMCG), and home decor industries. Skilled in designing tailored brand communication and content marketing solutions. Deeply familiar with major mainland China social media platforms, their operational tactics, and current trending topics.
Served Clients
Core Responsibilities
Develop and execute a comprehensive content strategy
Developing comprehensive content strategies
Create topics based on trending social media hotspots
Create topics based on social platform trends
Manage content production workflows to ensure high-quality delivery.
Manage content production for quality delivery
Ensure all content aligns with the brand identity.
Maintaining content consistency with brand identity
Claire Meng
Social Media Manager
Professional Background
With 8 years of experience in communication planning, I deliver extensive expertise to clients in the cultural tourism and fashion industries. Specializing in domestic social media strategy, I provide tailored KOL recommendations to maximize campaign impact.
Served Clients
Core Responsibilities
Develop and execute a comprehensive social media KOL strategy
Develop and execute comprehensive social media KOL strategies
Manage social media content planning and publishing
Manage social media content planning and publishing schedules
Filter and follow up on recommended KOL resources for offline shoots
Identifying suitable KOLs and coordinating offline shoots
Monitor KPIs and provide optimization recommendations
Monitor KOL performance metrics and provide optimization recommendations
Let's build brand value together
Our expert team is ready to provide you with customized solutions.
Contact Us