Success Stories
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Hong Kong Disneyland Anniversary Celebration
Partnering closely with Douyin and leveraging celebrity and media endorsements to create a viral, extraordinary party across the web.
Project Outcomes
- Covered by numerous media outlets and KOLs
- Content created by multiple top Douyin KOLs
- Celebrity collaboration tops Xiaohongshu trending list
- Appeared on the Douyin Hot List multiple times
- Hundreds of millions of social media views
- Significant advertising value
Promote the Frozen-Themed Land
Promoted via Ambassador Mao Xiaotong of Arendelle, slow live streams, and Weibo trending topics to reach a nationwide audience.
Project Outcomes
- Featured in numerous media outlets and by KOLs
- Fans drive project promotion, generating extensive content coverage.
- Top of Weibo Trending
- Related topics have repeatedly topped Douyin's trending charts.
- Billions of views across social media
- High ad value
Chow Sang Sang PROMESSA Qixi Campaign
Promote the "Concentric Red String Gift" core values by hosting the "Union of Hearts Art Exhibition" at Xi'an's iconic love landmark.
Project Outcomes
- Outstanding social media reach
- Substantial total social media reach
- Outstanding total social media engagement
- Top trending video on Weibo
- Top-ranked in the local leaderboard
- Official account follower count surged significantly
DVC Community College Branding
Brand building and precise student acquisition across the Chinese-speaking web, powered by a synergistic 3-account strategy: 1 WeChat Official Accounts + 2 Xiaohongshu accounts.
Project Outcomes
- Establish the brand image of being the top choice for community college transfers nationwide.
- Continuous delivery of practical insights on scenario-based pain points
- Tuition/I-20 Budget/UC Transfer Guide Sparks In-depth Consultations
- School representatives' IP presence combines official authority with efficient engagement.
Wynn Palace Dining Promotion
Wynn Palace Macau Raffles Garden Influencer Outreach & Curated Content Co-Creation
Project Outcomes
- Notes have high exposure volume
- Outstanding total reading volume
- Excellent total engagement
- Multi-note submission and placement
- Produce multiple viral content pieces
- Industry-leading viral content rate
Chow Sang Sang WeChat Moments Ad Campaign
Precise WeChat Moments ad targeting to drive effective traffic to the TVC/H5/ store. Create multiple external campaign assets.
Project Outcomes
- Excellent total impressions
- Impressive total clicks
- Excellent average CTR
- High video view count
- Effectively control CPM and increase ad impressions
Hong Kong Palace Museum: Journey of the Pharaoh and Egyptian Cats in Lingnan
Project planning and execution deliver a full-funnel closed loop from creative ideation to sales conversion.
Project Outcomes
- Xiaohongshu topic with extensive UGC content
- Substantial topic views
- Over 1 million visitors toured the main facility.
- Tens of thousands of users are engaged
- Featured by numerous KOLs and media outlets
- Tens of millions of total impressions
- Outstanding cumulative sales performance
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